Buy Now
1. Communicate the Artisanal Philosophy
Each of our products is a handcrafted masterpiece, which means every item requires time to create. This makes each product unique and of the highest quality. You can use a phrase like: "Every one of our products is a handcrafted work of art, and to ensure perfection, each creation requires time. By preordering, you're investing in a one-of-a-kind piece made especially for you."
2. Preorders with Estimated Delivery Times
Incorporate preordering as an exclusive opportunity. Instead of leaving the customer uncertain, provide clear production time estimates. For example: "Preorder now and receive your product in an estimated time of X weeks. Each creation is a handcrafted process, and we take the time necessary to offer you the quality you deserve."
3. Transparency About Inventory and Proactive Communication
​Regularly update your online inventory to avoid surprises, clearly indicating when a product is out of stock and suggesting a preorder. You can add a dedicated preorder section on the website, with visible information on timing and benefits (such as exclusive customizations for preorders)
4. Offering Preorder Incentives
To spark interest, offer incentives to customers who choose to preorder. For example, an exclusive discount, a free customization, or a special gift wrapping.
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"Preorder now and receive a 10% discount on your purchase or an exclusive customization to make your product even more unique!"
5. Improve Inventory with Presale
Use the preorder system to gain a more accurate forecast of demand, allowing you to avoid overproduction. This enables you to optimize production, reduce unnecessary inventory, and improve stock management.
6. Technological Solution for Inventory Management
Consider implementing an inventory management system that distinguishes between available and made-to-order products, allowing customers to clearly see what is available immediately and what needs to be created upon request. You could also include an option to notify them by email when a product they desire is back in stock
Example of Preorder Message:
Discover the exclusive craftsmanship of Revel X Milano. Our products are handcrafted with care and precision, and sometimes this means they are only available for preorder. Reserve your product today, choosing from our unique options, and receive a piece made especially for you. Estimated production time: X weeks. Don't miss this exclusive opportunity!